About Crywolf

The founding vision of Crywolf is to get kids back outdoors and foster an appreciation of our planet, by providing children with fun, high-performing and sustainably better outerwear. Auckland-based artist and graphic designer Natalie Meldrum is the founder and creative behind Crywolf. Having already established the successful child footwear brand Pretty Brave, and not one to sit still, Natalie embarked on a journey to create second children's label.

Now in its 4th year, Global Baby has proudly stocked Crywolf since the very first collection in 2019.